Press kit

Veronica Morera

For journalists, podcasters and media outlets: who she is, what she talks about, and how to request an interview, an expert quote or a column.

Mental health for high-performance brains

Preventing fatigue, anxiety and depressive symptoms in highly creative women, founders and people with high-responsibility lives.

BA in Psychology and BSc in Nutrition and Dietetics. Founder of Luxury Minimalism and El Camino. Author of two books. Interviews in English and Spanish.

In her words

Who is Veronica Morera?

My name is Veronica Morera. I’m the founder and CEO of Luxury Minimalism, a mental health company.

I work with creative women (artists, neurodivergent minds), 6+ figure founders, celebrities, public figures and people in positions of great power. I help them achieve more and hold more (money, authority, aligned vision, peace of mind) without sacrificing their mental health or the material achievements they value.

I work on three layers at once: neurochemistry, behaviors and beliefs.

The goal is simple: you raise your power and keep it while you scale, so the next levels are sustainable.

I built a multi-six-figure company where I work an average of 10 hours a week. It has served more than 1,800 private clients and thousands more around the world, while being an immigrant, a wife and a mother of two. All without investors.

My work integrates nervous system training, emotional regulation, attention training, the gut-brain axis, Buddhist psychology inspired by Sri Sri Ravi Shankar and Shambhala, and life systems designed for people with full lives, pressure and big responsibilities.

Education
University of British Columbia coat of armsUniversity of British ColumbiaBA in Psychology
Universidad Central de Venezuela coat of armsUniversidad Central de VenezuelaBSc in Nutrition and Dietetics
20+ yearsworking on the gut-brain axis
1,800+ clientsprivate
El Camino, since 2017nervous system training school
Since 2015running her own mental health business
Secular Buddhist psychologytrained in Shambhala and with Sri Sri Ravi Shankar
60K+followers and a daily newsletter on neuroscience applied to ambition
As featured in

Already featured in BBC Mundo and Harper’s Bazaar Spain

Screenshot of the BBC News Mundo story on languishingBBC Mundo

Quoted as an expert

In BBC Mundo’s story on languishing, as a Venezuelan specialist in integrative mental health.

Read the article (Spanish) →
Screenshot of the Harper’s Bazaar Spain article

Note: Veronica no longer uses the @purplerainnutrition handle. She is now @minimalismolujoso.

Harper’s Bazaar Spain

Recommended by the magazine

Among the best Instagram profiles for caring for your relationship with your body.

Read the article (Spanish) →
Author of two self-published books
Neuroenergetic Intelligence book

Neuroenergetic Intelligence

How to get out of mental chaos, regulate your nervous and energetic system, and move past psychiatric labels.

What is this book about? →
Ego Zombie book

Ego Zombie

How to do ego work and stop living from fear.

What is this book about? (Spanish) →
She built her own AI mental health mentor
Veronica Morera’s AI Mental Health Mentor

AI Mental Health Mentor · El Clon

A highly specialized AI tool designed for immediate mental-health intervention, optimizing thought patterns and regulating the nervous system from the cloned brain of Veronica Morera in a closed circuit. The first of its kind, specialized in nervous system, home systems, and business systems for neurodivergent and high-performance brains.

31,235messages received in one month
Testimonials

What her clients say

This is what people who have been inside this space, in its different formats, say about it.

1,635
Regulated moments in 30 days

Veronica’s cloned brain, used as a paid membership, in the middle of social anxiety · an endless to-do list · fear of not being enough · fatigue · feeling scattered and unable to focus · anxiety.

Conversations from women who would otherwise have stayed stuck in their heads, with a nervous system that overwhelms them, or without really understanding why they are the way they are.

What happened to them

The people inside Veronica’s spaces

  • She slept like she hadn’t in months, and a neck knot she’d been carrying since the previous month went away.
  • She set boundaries with her boss without guilt, after practicing over the weekend with real examples.
  • She stopped putting things off: she published her first YouTube tutorial and her first program is almost ready to launch.
  • She got out of paralysis: she understood a trauma she hadn’t been seeing and made a big decision without feeling judged.
  • She put together her business plan and took action that same day.
  • She started the day regulated, without anticipating worst-case scenarios, with a breathing strategy and three concrete tasks.
  • She went from endless scrolling and scattered attention to focusing and getting out of the overthinking loop.
  • She stopped getting hooked into fights with her partner.
The messages, exactly as they were sent (in Spanish)
Message from a client (in Spanish)
Message from a client (in Spanish)
Message from a client (in Spanish)
Message from a client (in Spanish)
Message from a client (in Spanish)
Message from a client (in Spanish)
Message from a client (in Spanish)
Message from a client (in Spanish)
Message from a client (in Spanish)
Message from a client (in Spanish)
Message from a client (in Spanish)
Message from a client (in Spanish)
Message from a client (in Spanish)
Message from a client (in Spanish)
Message from a client (in Spanish)
Message from a client (in Spanish)
Message from a client (in Spanish)
Message from a client (in Spanish)
Topics

What she can talk about in your outlet

Ten areas, each with angles ready for a feature, an interview or a column. Above all, these two:

01 · Above all

High-performance brains

How to hold lots of ideas, lots of energy and lots of output without your head shutting down. Flow as protection.

02 · Above all

Preventing fatigue, anxiety and depressive symptoms

Training the nervous system before hitting the wall, in the woman who performs and doesn’t look “sick”.

03

Burnout in women who run businesses

Why the one who bills well burns out too.

04

Gut and brain

What stress does to digestion, sleep and mood.

05

Neurodivergence without labels

Different brains, without treating anyone as a case to cure.

06

Self-esteem and ego

Impostor syndrome, perfectionism and boundaries.

07

Money, ambition and emotions

Wanting more without living with anxiety.

08

Attention and trauma

Attention deficit, the attentional system, trauma and the different kinds of brains that exist.

09

Luxury minimalism

Clearing and editing home and work systems, using minimalism to increase money, energy and attention.

10

AI and mental health

She cloned herself into an AI for her clients. What that can and can’t do.

Why her

What everyone takes away

Your audience

Something they can do this week

A rule, a question, a small change in their routine. And a free test to find out how their nervous system recharges.

Your outlet

A source with credentials and a story

Two degrees, verifiable data, more than 1,800 clients and a founder story told without embellishment.

Mental health

A conversation that reaches the one who doesn’t look “sick”

Mental health is what you feel, think and do. It concerns the woman who creates, raises kids and leads. And it makes clear that a school is not a substitute for therapy.

How to work with her

Five ways. You choose.

01

Write about her

A profile or a 30 to 45 minute interview by video call, phone or in person. Photos and facts to verify.

02

Quote her as an expert

Comments for your story, in writing or on a short call, on your deadline.

03

Invite her on your show

Podcast, radio or TV. She arrives with three prepared topics and concrete stories.

04

Bylined column

She writes it, or your outlet writes it and she reviews it. At the length and tone of your section.

05

You write, she reviews

She gives you the base interview and only reviews facts and quotes. Your style stays untouched.

Next steps

It’s that simple

1

Fill in the request below or email [email protected] with the topic, the format and your deadline.

2

Get a reply within 48 business hours, with a day and time or with written answers.

3

Use the press kit on this page: bio, data, photos and how to credit her. We send you the Test Decod link for your audience.

Press kit

Everything you need for your story

Copy and paste. If you need anything else, email [email protected].

How to credit her
Name
Veronica Morera
Title
Founder and CEO of Luxury Minimalism (Minimalismo Lujoso)
Description
Mental health and nervous system specialist
Instagram
@minimalismolujoso
Website
elcaminominimalistalujoso.com
LinkedIn
linkedin.com/in/veronicamoreraminimalism

She no longer uses the @purplerainnutrition handle.

One-line bio

Veronica Morera is the founder of Luxury Minimalism, a mental health company for high-performance brains, and the author of two books.

Bio for your story

Veronica Morera is the founder and CEO of Luxury Minimalism (Minimalismo Lujoso), a mental health company for high-performance brains. She holds a BA in Psychology from the University of British Columbia and a BSc in Nutrition and Dietetics from Universidad Central de Venezuela, and has worked on the gut-brain axis for more than 20 years. She has worked with more than 1,800 private clients, mostly founders, highly creative women and people with high-responsibility lives, on preventing fatigue, anxiety and depressive symptoms. Since 2017 she has run El Camino, her nervous system training school, and she created El Clon, an AI mental health mentor trained on her work. She is the author of Neuroenergetic Intelligence and Ego Zombie. She has been featured in BBC Mundo, Harper’s Bazaar Spain and the Radical Disruption Podcast.

Data she can share
  • 31,235messages received by her AI mentor in one month
  • 1,635regulated moments in 30 days inside the membership
  • 1,800+private clients
  • 20+ yearsworking on the gut-brain axis
High-res photos

Tap a photo to open it at full size.

Hear and watch her
English
Radical Disruption Podcast · Mya Nichol

Building the capacity to show up in your business without burning out

Episode 146 · June 2026

See the episode →
Spanish
Nutricional_mente · Juana Fdez. Galbis

Atracones de... EGO. Con Vero Morera

YouTube

See the episode →
Spanish
MH Consultores

Hablamos Empre-Verdades · Cuarta Edición

YouTube · her segment starts at 27:57

See the episode →
Spanish
El DebsApp de Oye Deb

El trabajo a medida de Veronica Morera

Apple Podcasts · May 2020

See the episode →
Spanish
¿De qué tiene hambre tu vida?

E187 · Depresión y desnutrición espiritual con Verónica Morera

Amazon Music

See the episode →
Spanish
Conectándote con la fuerza de tu interior

51 · El exceso de mente con Vero Morera

Amazon Music

See the episode →
Press request

Tell us what you have in mind

Choose the topic, the format and how you’d like to do it. When you send it, your email opens with everything ready to go to [email protected].

Get a reply within 48 business hours.

Only the fields marked * are required: your name, your email, your outlet and the format. Everything else is optional.

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How it’s done
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If your email didn’t open, copy this and send it to [email protected]:

For you

Get to know Veronica’s work from the inside

Try it yourself

The Test Decod Free

A free test that tells you how your nervous system recharges. Take it yourself and notice how you feel when you finish.

Take the Test Decod
What she offers her community

El Camino

The core of her work: an online high-performance mental health school where she trains the nervous system of women with demanding lives so they can grow without anxiety, exhaustion or guilt.

It brings together training classes, meditations, an exclusive podcast and El Clon, an AI mentor trained on her books, courses and classes.

Discover El Camino
Luxury Minimalism · Minimalismo LujosoFor interviews: [email protected] · Reply within 48 business hours