Veronica Morera · Founder of Luxury Minimalism
The short version of how a gifted kid who learned to disappear ended up teaching other women to take up space.
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At a glance
Veronica Morera is the founder of Luxury Minimalism and El Camino: an all-in-one space where high-performing women train their nervous system. Founders, mothers, creative and neurodivergent minds who want big ambitions, money, time and purpose without anxiety, burnout or depression.
She has worked with the gut-brain connection since 2005, and has run her own business since 2015. For years, she was also the patient.
Featured in BBC Mundo · Harper’s Bazaar España
The journey
Miami · Childhood
Gifted · Curious · Overwhelmed
The school said she was gifted. She just felt like the weird kid. Veronica read and wrote at four and had theories about cell behaviour at eight, but fluorescent lights and small talk overwhelmed her. She wanted to fit in. She just didn’t know how.
Venezuela · Sixth grade
New country · New language · New rules
Her family moved to Venezuela, where the word gifted didn’t even exist. You were normal or you were a problem. The day a teacher said she read “like Tarzan” and the whole class laughed, she learned a new kind of intelligence: how to make herself smaller.
Age 13 → Vancouver
Bulimia · Bipolar · Psychiatric wards
At thirteen she was already carrying words like bulimia and bipolar. She studied Nutrition in Caracas, then Psychology at UBC, hoping to fix herself. Instead she lived in a loop: high performance, collapse, admitted, released. She was even invited to interview at Boston Medical School. She was inside the ward that day.
Toronto
Love · A proposal · A pregnancy
In Toronto she met a man who didn’t run from her scars or her diagnosis. “You’re not fragile,” he told her. “You’re fighting, and you need people who believe in you.” Three months later, she proposed. A few weeks after that, she was pregnant.
2015 · The turning point
Gut-brain axis · First business · Minimalism
Pregnant, she couldn’t keep treating her mind as if it were detached from her body. One colleague told her: “Don’t focus on calories. Heal the gut-brain.” That sentence changed everything. Five months pregnant, she launched her first business, and minimalism taught her the rest: remove what isn’t yours to carry.
2017
Zero sales · 4am alarms · Sobriety
Two years online, zero sales. The family moved into a basement on the outskirts of Toronto, her father was diagnosed with cancer, and the alcohol dreams came back. She joined AA, stopped spiraling, and started waking up at 4am to build the business while the baby slept.
The snowball
Waitlist · Book · Virtual clinic
A six-month waitlist. A self-published book that sold 250 copies in 48 hours and 6,000 ebooks. A paid podcast with 600+ members and a virtual clinic with 10 health professionals. The family moved from the basement to a penthouse in Leslieville.
2020
Pandemic · A new body · A new account
Her body changed, and some public figures used her photo as an example of “letting yourself go.” She deleted her account with over 50,000 followers and started again. This time she didn’t hide her body. She didn’t explain it either.
Today
El Camino · El Clon · Daily emails
Veronica leads El Camino, writes daily emails that thousands of founders read as part of their routine, and has worked with 1,800+ private clients. She’s giving that masked, gifted little girl a microphone, and helping other women get their own voice back.
Rooted in science and soul
It gave her permission to stop trying to fix herself, and to build a life based on how much she was willing to let go.
Read my full story“If you’ve ever felt too much, too weird, too broken, or too behind, maybe you’re exactly who needs to lead.”
Veronica Morera · Founder of Luxury Minimalism
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